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About us

Meet the team that works only with dentists.

Generalist agencies treat a £6,000 implant case the same as a routine checkup. We don't. Every strategy we build comes from understanding dental treatments, patient behaviour and the regulations that govern how you can advertise.

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Who we are

Dental Marketing Pros is a brand of UClimb

Dental Marketing Pros is the dental-only brand of UClimb Ltd, an award-winning UK growth marketing agency. UClimb specialises in SEO, PPC (Google Ads and Microsoft Ads), website design and content marketing, working with small, medium and large businesses from its offices in London, Manchester and Chesterfield.

Dental Marketing Pros takes that same team, process and experience and focuses it on one sector: dentistry.

We’re far from being a ‘typical’ marketing agency. We believe in old-fashioned values like having a hard-work ethic, accountability, and delivering results.

UClimb at a glance

  • 🏆 2024 Tech Behemoths winner: SEO, WordPress and Content Marketing (UK)
  • 📍 Offices in London, Manchester and Chesterfield
  • 🔎 SEO, PPC, websites and content marketing under one roof
  • 🦷 Dental Marketing Pros: the same team, dedicated to dental practices

Visit UClimb

Our team

Meet the team

Probably the first thing you want to know is who you'll be dealing with, so we'll start with a quick meet the team gallery…

Leadership

Cristian Savulescu

Cristian Savulescu

Founder & Marketing Director

SEO and Google Ads specialist with 10+ years’ experience, working with all kinds of businesses, including some Fortune 500 companies. I lead the SEO, paid search and website strategy for the practices we support. Outside of work I love travelling the world, spending time with my son and staying fit. Fun fact: when I’m not managing client campaigns, I’m usually trading futures.

Daniel

Daniel

Co-founder & Sales Director

Salesman, accountant, operations manager, and IT manager turned Marketing Agency Founder. INFJ husband, father of 2 incredible neurodiverse kids, and guardian of a thriving fish tank. In days gone by, I could walk on my hands and do the “splitting the atom” yo-yo trick. Nowadays, I prefer sitting in a deck chair studying neuroscience, sociology, religion, and marketing strategy.

Lina

Lina

HR & Operations Manager

Started out chasing stories as a journalist, now bringing people and projects together in Operations & HR. Mum to two boys and owner of far too many house plants. Closet illustrator and openly a literature enthusiast. Fun fact: I judge books by their covers, then read them anyway.

Specialists

Furqan

Furqan

SEO Specialist

SEO Specialist & WordPress Designer with 8+ years of experience, proud dad of a 7-year-old boy. Loved my sporty life at 18, and now I’m training my muscles and bones to bring it back!

Bipin Singh

Bipin Singh

Paid Ads Specialist

Software Engineer by force, Digital Marketer by choice, father of 2 humans and 1 four-legged angel. Fun fact: I can write with both hands. Learning stock trading on the go.

Swathi

Swathi

Web Developer

I’m a Senior WordPress Developer with 8+ years of experience, passionate about building creative and user-friendly websites. Outside of work, I love gardening, spending time with my family, and enjoying time with my dog.

Company core values

In our clients’ own words

Taken directly from either our client reviews on Google or our customer feedback surveys, the below extracts describe in our customers’ own words what makes UClimb special:

“

Your level of detail, honesty, work ethic and fairness.

UClimb client

“

It’s refreshing to deal with a company with concentrate less on smoke and mirrors and more on results.

UClimb client

“

You give me honest opinions of what may/may not be working in the best interest of my business rather than in it to make money from me in any way possible

UClimb client

“

Providing our sales team with red-hot, very live enquiries!

UClimb client

“

We have had a great experience with UClimb compared to a number of bad experiences with other companies. UClimb produce RESULTS!!! We are in the process of creating a corporate website and Daniel and his team are doing an amazing job of it. Communication is one of the most important things in a project like this and we are very happy with the regular meetings and updates. UClimb can be TRUSTED!!!

UClimb client

Trusted on Tech Behemoths

Our most recent awards

2024 Winner
SEO
Tech Behemoths · United Kingdom
2024 Winner
WordPress
Tech Behemoths · United Kingdom
2024 Winner
Content Marketing
Tech Behemoths · United Kingdom

View us on Tech Behemoths

Our approach

Specialists, not generalists

A practice in a competitive city needs a different strategy to a family practice converting from NHS to private. We've spent our time learning the difference, treatment economics, the patient journey for implants versus hygiene, and what actually drives high-value enquiries.

That focus means faster results and fewer wasted pounds. We speak your language: UDA contracts, NHS-private mix, treatment values, and the kind of patient you actually want in the chair. It is why we run a dental marketing agency for dentists only, rather than adding practices to a general client list.

What you can expect

  • Attribution-first reporting, you see the calls and forms we generate
  • Plain-English updates, no vanity metrics
  • Implementation, not just recommendations
  • A partner who understands your practice, not a generalist learning on your budget

By the numbers

100%
Dental focus
We work only with dental practices
UK-wide
Coverage
Serving practices nationally
SEO + PPC
Full stack
Plus GBP, web & social
Compliant
By default
GDC & ASA aware
Cristian Savulescu

Cristian Savulescu

Founder & Marketing Director, Dental Marketing Pros

SEO and Google Ads specialist · 10+ years' experience

Who you'll work with

Meet the founder

Dental Marketing Pros was founded by Cristian Savulescu, an SEO and Google Ads specialist based in South Yorkshire with over 10 years' experience. He has worked with many different types of businesses, including some Fortune 500 companies, and now leads the SEO, paid search and website strategy for the practices we support.

He also oversees the guides in our resources library, covering local SEO, Google Ads, websites and the GDC and ASA rules that shape what dental practices can say in their marketing.

Why practices choose us

Built around how dentistry actually works

Dental-only

We understand treatment values, patient psychology and clinical workflows, because dentistry is the only sector we serve.

Compliance-first

The ASA now actively monitors dental ads. We build campaigns that stay within GDC and ASA guidelines, protecting your registration and your reputation.

Results you can see

Call tracking, form tracking and clear reporting mean you always know which enquiries we generated and what they're worth.

Why it matters

Most practice advertising isn't compliant

Research has repeatedly found that compliance with current GDC and ASA advertising guidance is generally poor across dental practices. Patient testimonials, unsubstantiated claims and "guaranteed results" language are common, and increasingly risky as enforcement tightens. Our guide to what you can and can't say under GDC and ASA rules covers the essentials.

We handle the marketing that grows your practice and keeps you on the right side of the rules.

Compliance built into everything

We design campaigns and content with the guidelines in mind from the start, so you're not left exposed:

  • No patient testimonials on patient-facing pages (prohibited in dental advertising)
  • No "guaranteed" outcomes or unjustified expectations
  • Clear NHS / private / mixed disclosure where required
  • GDC registration details and required website information displayed
  • Before/after imagery handled with proper consent and no misleading edits
Talk to Us
From our resources

Compliance guides we've written

GDC & ASA compliant dental advertising: what you can and can't say

Avoid GDC and ASA complaints with this plain-English guide to compliant dental advertising, covering claims, testimonials, and paid search copy.

Read the guide →

Patient testimonials & before/after photos: the GDC rules explained

Confused about GDC rules for patient testimonials and before/after photos? Here's what UK dental practices must know to stay compliant and still market effectively.

Read the guide →

Marketing whitening, Botox & Invisalign: staying ASA-compliant

Advertising whitening, Botox or Invisalign without breaching ASA rules for dental treatment advertising? Here's what UK practice owners need to know.

Read the guide →

Browse all guides

Ready to grow your practice?

Let's build a marketing strategy designed for dentistry.

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