Patients are asking ChatGPT, Google's AI Overviews and other AI assistants which dentist to choose and what treatments cost. GEO (generative engine optimisation) makes your practice easy for those tools to understand, trust and recommend, alongside your normal Google rankings.
A growing share of searches now return an AI-written answer before any normal results. Google shows AI Overviews at the top of many searches, and more people are asking assistants like ChatGPT, Gemini, Copilot and Perplexity direct questions such as "who's a good implant dentist near me?" or "how much is Invisalign in Sheffield?".
Those answers usually name only a handful of practices, and the patient often never sees a list of ten blue links. If your practice isn't one of the names the AI is confident about, you can be invisible for exactly the high-intent questions that lead to bookings, even if you rank well in normal search.
GEO is how you improve those odds. It isn't a trick or a hack. It's making sure the facts about your practice are clear, consistent and backed up across the web, so AI tools can use them with confidence.
A monthly programme built specifically for dental practices.
We test the questions your patients ask across the main AI assistants, record which practices get named, and track how your visibility changes month to month.
Your name, address, phone, opening hours, treatments and fees are aligned across your website, Google Business Profile, NHS listing and directories, so AI tools see one clear picture.
Treatment and FAQ content written to answer real patient questions clearly and accurately, in a format AI tools can quote, without breaching GDC or ASA guidance.
Schema markup that tells search engines and AI exactly who you are: your practice, dentists, treatments, locations and opening hours.
A compliant review strategy and more mentions on sites AI tools trust, from local directories to community and professional listings.
We check your site can be crawled by the search and AI crawlers that matter, loads quickly and is set up in Google Search Console and Bing Webmaster Tools.
AI assistants lean heavily on what already ranks and what is consistently said about you elsewhere. A practice with a strong website, a well-managed Google Business Profile and genuine reviews has a head start in AI answers too.
That's why GEO works best alongside dental SEO. SEO wins you the normal search results and the map pack; GEO makes sure the same strengths carry through into AI answers. Both are tracked and reported together, in plain English.
No one controls what ChatGPT or Google's AI says, and anyone promising guaranteed AI placements is overselling. What we commit to is doing the right work consistently, measuring how often your practice is mentioned, and telling you straight what's changing.
One clear monthly programme, run alongside or separately from your SEO.
Private and mixed practices that want to be named when patients ask AI about implants, aligners, cosmetic work or finding a new dentist.
Practices already investing in SEO that want the same visibility to carry into AI answers.
New and growing practices that want to establish a clear, consistent presence early, before competitors do.
Not sure where you stand? Our free SEO audit includes a quick check of how AI assistants currently describe your practice.
GEO (generative engine optimisation) is the work of making your practice easy for AI assistants to understand, trust and recommend. When a patient asks ChatGPT, Google's AI Overviews, Gemini, Copilot or Perplexity for a dentist or a treatment, GEO improves the chances your practice is the one named.
It builds on the same foundations, such as a fast, well-structured website, a strong Google Business Profile and genuine reviews, but it focuses on how AI tools gather and summarise information: clear answers, consistent facts about your practice across the web, structured data and trusted third-party mentions.
No. Nobody controls what AI assistants say, and promising specific placements would breach advertising guidance. We commit to the work, track how often your practice is mentioned for the questions that matter, and report honestly on what changes.
GEO starts from £450 per month. Many practices run it alongside our dental SEO, as the two reinforce each other. We'll recommend the right scope after a free audit.
Some fixes, like correcting inconsistent practice details or adding structured data, can be picked up quickly. Being cited more often by AI assistants usually builds over several months, in a similar way to SEO.
It should be, and we build it that way. AI tools repeat what they find about you, so we make sure the information we publish is accurate, avoids misleading claims and doesn't rely on patient testimonials in ways the rules don't allow.
Local GEO for practices across South Yorkshire and north Derbyshire.