While SEO builds, paid search puts you at the top of Google today, in front of patients actively searching for implants, Invisalign or an emergency appointment. Every click tracked, every enquiry attributed.
PPC (pay-per-click) means your practice appears at the very top of Google, and other channels, the moment your campaign goes live. You only pay when someone clicks, and we build every campaign around the treatments worth the most to your practice.
Because a single implant or Invisalign case can be worth thousands, well-managed paid search can pay for itself many times over. The key word is managed: the difference between wasted budget and a full diary is in the targeting, the landing pages and the tracking.
Start with one channel and add more as you grow. Management fees are separate from your ad spend, which you pay directly to the platforms.
| Setup | Channels | Monthly management |
|---|---|---|
| Single channel | Google Ads | From £350/month |
| Two channels | Google Ads + Bing or Meta | From £550/month |
| Three channels | Google Ads + Bing + Meta | From £750/month |
Example: Google Ads (£350) + one more channel such as Bing or Meta (£200) = £550/month management. Note: these are management fees only, your advertising spend is paid directly to Google, Microsoft or Meta and is set by you. We'll recommend a sensible starting budget for your goals.
We plan and build campaigns around your highest-value treatments and the searches that convert.
Tight geo-targeting and negative keyword lists stop you paying for clicks that will never book.
Compliant, single-purpose pages designed to turn ad clicks into booked enquiries.
A tracked number and form capture mean every enquiry is attributed to the campaign that earned it.
Ongoing testing of keywords, ads and bids to drive your cost per enquiry down over time.
Clear monthly reports on spend, clicks, enquiries and cost per lead, across every channel.
Advertising for dentists is not about buying as many clicks as possible. A successful Google Ads campaign puts your dental practice in front of patients searching for the treatments you want more of, at a cost per new patient that makes sense.
We research the treatment and local searches worth paying for, such as dental implants, Invisalign and emergency appointments in your area, then use negative keywords to block searches for jobs, courses and free treatment.
Clear, specific ads that highlight your treatments, availability and finance options, with ad extensions for calls, locations and reviews. Every claim stays within ASA and GDC guidance.
Each campaign sends potential patients to a page about the treatment they searched for, with a clear way to book an appointment. A better landing page lifts your conversion rate and lowers the cost of every new patient.
We choose the right bidding strategy for your goals, keep cost per click in check, target your catchment and schedule ads around your opening hours.
Click-through rate, conversion rate, cost per enquiry and return on investment, measured with call tracking and conversion tracking in GA4, so you know exactly what your advertising produces.
Search campaigns capture patients actively searching for dental services. Where it suits your goals, we add remarketing or Performance Max to reach more people across Google.
PPC is the fast lane, most campaigns are live and generating enquiries within the first two weeks.
| Stage | What we do | What you get |
|---|---|---|
| Week 1 | Strategy & setup. We agree goals and budget, research keywords and audiences, and set up tracking. | A clear plan and the tracking that makes every lead measurable. |
| Week 2 | Build & launch. We build the campaigns and landing-page guidance and go live. | Your ads at the top of Google, enquiries starting to come in. |
| Weeks 3–4 | Optimise. We refine targeting, ads and bids based on the first real data. | A leaner campaign and a falling cost per enquiry. |
| Monthly | Report & scale. We review performance together and scale what works, including adding channels. | Predictable, attributable patient enquiries you can grow. |
Our management fee (from £350/month per campaign) pays for us to build, run and optimise your ads. Your ad spend is the money paid to Google, Microsoft or Meta for the clicks themselves, you set it and pay it directly to the platform, so you stay in full control.
It depends on your area, the treatments you're targeting and how competitive they are. We'll recommend a realistic starting budget during your free review, many practices start modestly and scale up once the numbers prove out.
Unlike SEO, PPC is near-instant. Campaigns are typically live within two weeks, and enquiries can start within days of launch.
Your first campaign is usually Google Ads. An additional channel is another platform, Microsoft (Bing) Ads or Meta (Facebook & Instagram), managed for £200/month each. For example, Google + Meta is £550/month in management.
Yes. Dental ads are regulated and the ASA actively monitors them. We build campaigns and landing pages within GDC and ASA guidance, no unsubstantiated claims, no non-compliant patient testimonials.
Ideally both. SEO builds a long-term asset; PPC captures demand right now. Running them together means fast results today and compounding visibility tomorrow.
Yes, when they are managed properly. Google Ads put your practice in front of people already searching for a dentist or a specific treatment, so enquiries can start within days. The difference between wasted budget and booked patients is in the keywords, landing pages and tracking. Our guide on whether Google Ads are worth it for dentists covers the trade-offs.
Start with high-intent searches that combine a treatment and a location, such as dental implants, Invisalign or emergency dentist plus your town. These searchers are ready to book. We add negative keywords to filter out searches for jobs, training, NHS-only or free treatment that will not turn into patients.
We track click-through rate, conversion rate, cost per click, cost per enquiry and, where your systems allow, cost per new patient and return on investment. Call tracking and form tracking mean every enquiry is attributed to the campaign and keyword that produced it.
We manage Google Ads for dental practices throughout the region. Explore our local pages:
An honest look at whether Google Ads (PPC) is worth it for dental practices, what it costs, which treatments work best and how to measure ROI.
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